Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.
Licensing.biz

Nex Playground brings the Isle of Berk to life with immersive game

This immersive game draws kids and families into a cinematic dragon-training quest just ahead of the highly anticipated live-action How to Train Your Dragon. The launch of How to Train Your Dragon: ...
AOL

Where to Watch Every “How to Train Your Dragon” Movie and Show (Including the Order to Enjoy Them In!)

Get ready to go back to Berk for more dragon drama. How to Train Your Dragon is one of the most popular and beloved animated franchises of the 21st century, spawning a film trilogy, various television ...
Forbes

‘How To Train Your Dragon’ Review: A Spectacular Adaptation That Leaves Disney’s Live-Action Remakes In The Dust

I wasn’t sure what to expect when I headed with my kids to the live-action remake of How To Train Your Dragon. The previews looked good, and the reviews certainly were, for the most part. But I’d been ...
Deadline.com

‘How To Train Your Dragon’ Review: Live-Action Take Subtly Stretches The Original’s Wingspan – Annecy Film Festival

Mason Thames as Hiccup and Nico Parker as Astrid in 'How To Train Your Dragon' Helen Sloan / DreamWorks / Universal Pictures /Courtesy Everett Collection Fifteen years and some change after Universal ...