See the behind-the-scenes shots of the star's campaign shoot You know him as “Four” in the wildly popular Divergent series, but now, Theo James has landed his own (sexy) gig as the new brand ...

Look Fantastic has impressed fragrance fans by slashing £59 off a 'divine' Hugo Boss scent that's an 'absolute delight.' The Hugo Boss The Scent Asbolute for Her Eau De Parfum 50ml has been cut by 60% ...

Forbes contributors publish independent expert analyses and insights. Celia Shatzman writes about fashion, beauty and grooming. Dubbed the best-dressed player in the NFL, it makes sense that HUGO BOSS ...

Partnerships between celebrities and fragrance houses are par for the course—the perfect alignment of the two, notably less so. I’m not privy to the conversations that led Hugo Boss to the face of ...

The ideal fragrance can add a dash of glamour to any occasion, whether you're heading to the office, enjoying an evening out, or simply relaxing at home. Perfume enthusiasts are raving about a ...

For someone who is photographed so regularly, it’s a surprise that no major fashion brand has ever snatched up Zac Efron to lead a campaign before. That’s about to change. The actor is the ...