IBM is mounting a new ad campaign aimed at convincing companies that adopting Big Blue's technology and services will improve their business. The new promotion, which made its debut on Monday, marks ...

NEW YORK — IBM on Thursday announced it had suspended advertising on Elon Musk’s X, the platform formerly known as Twitter, after an ad for the computing giant appeared alongside pro-Nazi content.

IBM on Thursday announced it had suspended advertising on Elon Musk’s X, the platform formerly known as Twitter, after an ad for the computing giant appeared alongside pro-Nazi content. “IBM has zero ...

In another confounding development, GlobalFoundries placed a full-page advertisement in Sunday's Burlington Free Press to announce the company is hiring technicians and maintenance workers at its ...

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On Tuesday night, Chevrolet rolled out a new ad campaign called “Fueling Possibilities” that uses IBM’s AI software Watson to give people positivity tests. The ad campaign’s “positivity pump” looks at ...

IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for ...

IBM has nabbed Bob Lord, who formerly served as president of AOL and global CEO at Publicis-owned Razorfish, as its chief digital officer. Lord is one of the few executives with experience running ...

History records August 12, 1981 as the day IBM changed the computer industry forever by unveiling its first PC. But that machine’s official model number was 5150–marking it as a conceptual descendant ...

(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 ...

According to industry analysts, it’s only a matter of time before tablet sales exceed PC sales. Since more consumers and businesspeople are using tablets, advertisers and content providers are trying ...