This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. For years, Icy Hot’s advertising has focused on the ...

When Unrivaled tipped off its inaugural season on Jan. 17, it ushered in a groundbreaking new era for professional women’s basketball and set a new standard for athlete care and recovery. At the heart ...

Today, Icy Hot announced its largest sports partnership to date, becoming the Official Recovery Partner of Unrivaled, a revolutionary professional women’s basketball league debuting on January 17, ...

For years, Icy Hot’s advertising has focused on the functionality of the therapy that it delivers via patches, balms and sprays. Usually, those efforts have been led by pro athletes at the top of ...