Cross-platform TV ad measurement and attribution company iSpot.tv has acquired Ace Metrix, which performs attitudinal measurement for TV and video creative. iSpot, which measures advertising reach, ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The CEO of the Bellevue-based iSpot.tv says it's poised to ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Bellevue-based iSpot has ...

Historically, the technology used to deliver TV programming and advertising to viewers has evolved much faster than the ability to measure it. Now that ads don’t travel with their programming the way ...

Epsilon's moves to boost its capabilities around targeting and measuring campaigns come as the channel continues to grow despite persistent issues like fragmentation that could hamper its ability to ...