While most of the linear television world is losing viewers, Spanish-language TV audiences continue to grow. According to a new report from iSpot.tv, Spanish-language household TV ad impressions rose ...
As brands put a greater emphasis on Hispanic consumers, Spanish-language TV ad impressions are climbing as well. A newly released report from iSpot finds that brands are increasing their focus on ...
Year-to-date spending also continues to fall, down 7.6% year over year to $1.8 billion compared to $1.9 billion during the ...
LOS ANGELES & BELLEVUE, Wash.—The TV measurement company iSpot has announced an integration with TikTok that will provide brands with a deeper understanding of how the audience reach of TikTok ...
Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...
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