Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under $5, ...

Procter & Gamble Co. is coming clean about the history behind Ivory soap, saying the product's ability to float wasn't discovered by accident. The company has used the slogan "It floats" to promote ...

In 2002, a large smokestack and a power plant were demolished to make way for an expansion of the New York Container Terminal. These two structures were tangible proof that a major production facility ...

CINCINNATI - Ivory soap, Procter & Gamble's oldest brand is getting a makeover - kind of. The consumer products company this month is updating the signature white packages for the 132-year-old "soap ...

For as long as I can remember, a bar of Ivory soap has been a fixture in our bathroom. It was a classic, a symbol of simple, ...

CINCINNATICINCINNATI — Procter & Gamble’s oldest brand is getting a makeover – kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old ...

Procter & Gamble's storied Ivory soap saw an opportunity in post-recession frugal consumers: In an effort to save money, they didn't want to buy myriad soaps for different family members. So Ivory's ...

An advertisement for Ivory Soap from Procter and Gamble, circa 1879. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances ...