Johnnie Walker Blue Label has long existed in the rare air of spirits that are more than drinks—they’re cultural artifacts. This autumn, the world’s best-known Scotch whisky enters a new conversation, ...

Pioneering the next chapter in luxury spirits, Johnnie Walker, the world’s leading Scotch Whisky[1], announces the global launch of Johnnie Walker Vault in the brand’s most ambitious expression of ...

There have been other versions of Blue Label, like the Elusive Umami expression that came out last year. The difference between them really comes down to which whiskies are used in the blend, a ...

What happens when Scotland's finest whisky meets Hong Kong haute couture? Johnnie Walker Blue Label and Robert Wun create ...

The brand's partnership with television's biggest night kicks off the next chapter for Johnnie Walker as it embarks on a new era of cultural collaborations, redefining expectations and occasions for ...

Luxury whisky is undergoing a transformation. From the rise of personalized cask programs to exceptional liquid experiences, whisky-making is rapidly evolving to meet the demands of a new generation ...

It just unveiled a limited-edition Rahul Mishra design for the Indian festive season. Mishra is celebrated not only for his mastery of embroidery and color but also for his philosophy of “mindful ...