Jose Cuervo had a creative spot to celebrate the New Year's holiday that showed a new way to play the classic "Auld Lang Syne." In a TV spot, the tune is played on 57 Jose Cuervo tequila bottles and ...

Created by McCann New York, the video takes place on the band’s tour plane, ‘The Lapping Tongue,’ and shows a bartender passing around cocktails filled with Jose Cuervo. According to the agency, the ...

The Rolling Stones 1972 Tour is the stuff of legend -- debauchery in full swing, the epitome of sex, drugs and rock 'n' roll. More than four decades later, Cuervo tequila pays homage to the group's ...

What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.

While the man behind the José Cuervo name has largely been lost to history, we interviewed Ted Genoways, author of Tequila ...