As Kit Kat's campaign for its green tea-flavored candy bar shows, 360-degree videos can have tremendous power to engage audiences with their content and brand message. The "Zen Break" video immersed ...
KIT KAT's® new break protectors, the Break Brothers will hit the big screen April 7th during the NCAA Men's Championship Game HERSHEY, Pa., April 4, 2025 /PRNewswire/ -- Let's face it—breaks are ...
On Thursday, August 17th, New York City-based video game entertainment company Atari Interactive Inc. filed a lawsuit alleging trademark and copyright infringement claims against Swiss food and drink ...
SAN FRANCISCO (CN) — Atari sued Nestle on Thursday, claiming the candy giant abused its 1970s “Breakout” video game — created by Steve Jobs and Steve Wozniak — to sell Kit Kat bars to nostalgic Baby ...
(Reuters) - A new lawsuit accuses Nestle SA (NESN.S) of blatantly violating the rights of Atari (ATAR.PA) by using without permission the classic 1970s video game "Breakout" in a new marketing ...
The vintage gamer says the unauthorized use will likely prevent it from legitimately partnering with other candy brands. By Ashley Cullins Atari wants to break off a piece of Nestle’s profits after ...
Yesterday, Kit Kat gave their Twitter followers a preview of their new Halloween-themed advertisement with a picture of Chance The Rapper dressed in costume. At the time, the only other detail they ...
Atari claims that a commercial for Nestle's Kit Kat candy bars violates the copyright and trademark rights of Breakout, Atari's iconic 1975 video game. Nestle's 30-second spot "leverage[s] Breakout ...
Girls Aloud will make millions by fronting an advertising campaign for the new low calorie Kit Kat bar. The contract with Kit Kat, for the new Senses bar, is thought to be their most lucrative ad deal ...
Artists always have to be careful about crossing over into mainstream markets and agreeing to do advertisements, with the fear of being called a "sell out." Up to this point, Chance The Rapper has ...
(Reuters) – A new lawsuit accuses Nestle SA of blatantly violating the rights of Atari by using without permission the classic 1970s video game “Breakout” in a new marketing campaign for its Kit Kat ...
The vintage gamer says the unauthorized use will likely prevent it from legitimately partnering with other candy brands. By Ashley Cullins Atari wants to break off a piece of Nestle’s profits after ...
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