Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Bizarre intrigue is the bedrock of Klarna's creative ...

Ads Manager now live in the UK and Sweden, is a self-service advertising platform for retailers to better engage with Klarna's high-intent shopper audience. Creator Shops now live in the US, offer ...

WASHINGTON — In its first-ever Super Bowl ad, Klarna is promoting its easy way to pay with four miniature Emmy award-winning Maya Rudolphs riding on horseback to buy some shiny new pink cowboy boots.

NEW YORK, Sept. 25, 2017 /PRNewswire/ -- Klarna, a leading global payments provider, has been honored with an International ANDY Award by the ADVERTISING Club of New York for its 2016 "Smoooth" ...

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The Swedish financial technology firm with its U.S. headquarters in Columbus featured four miniature Maya Rudolphs in its first-ever Super Bowl ad. Klarna seeks ...