The perm, long ridiculed as one of fashion's most embarrassing hair styles, is making a surprise comeback. The look, which is short for 'permanent wave', has been all but dead and buried in the style ...

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

As a part of the Leo Gala Series to give wider publicity to Korean culture and promote its beauty beyond the facade, Asia Society Korea presents to you a special article on the unique hairstyle of ...