The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

At the 2026 Toy Fair in New York, the LEGO Group unveiled LEGO SMART Play™, a new interactive technology that brings builds ...

There's a lot going on inside the tiny Smart Play bricks that power the new technology. When we had the chance to sit down and play with the new sets at CES, it was clear that there was some fun to be ...

LEGO's Smart Brick technology used in Star Wars sets may not be a favorite among some fans, but they're not who it's really meant for.

LEGO’s new smart brick has created one of the biggest buzzes at the CES 2026 technology conference in Las Vegas, which comes at a moment when excessive screen time for children is under fire, and ...

We're laying out where to buy all the LEGO sets launching in March 2026, from Batman and Yoda to Peppa Pig and Monet.

Lego has unveiled a brand-new line of technology-filled bricks as part of a new system called Smart Play. This new line is ...

Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

Lego’s iconic brick is getting its biggest upgrade since the modern design was unveiled in 1958: meet the Lego Smart Brick. Crucially, this massive change, which Lego announced at CES 2026 in Las ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

Now, the company best known for simple plastic bricks is adding something new to the mix. Reporting for Tech Now, Shiona ...

The SMART Brick will officially launch on 1 March 2026, but industry insiders have already been given a sneak peek at how the ...