The runaway success of MGA Entertainment's LOL Surprise dolls has led CEO Isaac Larian to gloat publicly over his competitors' anemic sales. Post photo composite The hottest toy of the last two-plus ...

For the uninitiated, the giant $99 plastic ball promises “the ultimate unboxing experience” with 50 “never before seen surprises” inside. But if you’re hoping to get your hands on one, you’d better ...

It's called L.O.L. Surprise, and it's THE toy story of the season. Much in demand, it's a little complicated to explain why. So we're leaving that to John Blackstone, who reports our Cover Story: As ...

Last year the giant, glittery Surprise balls were jam packed with 50 dolls, stickers and accessories- and this year it is just as desirable with a few hidden new bits. Now, one mum has been sharing ...

It's still uncertain what this year's BIGGEST trending toy will be- but we can bet LOL Surprise are in the run in again. Last year, the high streets biggest toy stores sold out of the latest LOL ...

Any parent with a child of a certain age knows all too well the irresistible lure of the LOL Surprise toy and every variation of it. So prepare to be overwhelmed with whimpering demands that Santa ...

Each year one toy emerges as a front runner, the one that all parents are determined to get their hands on and the L.O.L Surprise Big Surprise is the reigning toy. Mums and dads struggled to get their ...

THE Entertainer is having a bonanza toy sale with up to 75 per cent off brands including Paw Patrol and Hatchimals. There are hundreds of kids’ favourites on offer, so it’s a great chance to get ahead ...

Moments after hearing about the L.O.L. Surprise! Big Surprise on a Chicago radio station, Crystal Lessner was on the hunt for the popular — and increasingly sold out — toy. But first, she had to ...

A disgusted mum says she was disturbed to discover a 'hidden feature' in her daughter's LOL Surprise! doll. Kate Worsfold has warned other parents after finding what she says are inappropriate hidden ...

Moments after hearing about the L.O.L. Surprise! Big Surprise on a Chicago radio station, Crystal Lessner was on the hunt for the popular toy. But first, she had to figure out what it was. She logged ...