When the first Model Ts rolled off the assembly line in 1908, Henry Ford claimed customers could have any color they wanted "so long as it is black". Over a century later, the most popular car colors ...

Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

Forbes contributors publish independent expert analyses and insights. Jim Gorzelany is a veteran automotive journalist. Looking at virtually any parking lot in the nation these days is something akin ...

The average car loses 31.0% of its value after 3 years, but yellow cars only lose 24.0%, while gold cars lose 34.4% of their value Gold, white, and black cars drop the most in value, losing over ...

Automotive research company iSeeCars conducted a study revealing the best and worst car colors for depreciation. While some colors have above-average depreciation rates, there are still plenty of ...

Grayscale colors represent an increasing share of the car color marketplace. Other car colors retain their value better. Karl Brauer says he likes to play a game when others are riding in a car with ...

A new car will lose, on average, 31% of its value over the course of its first three years on the road. Cars painted in some colors, though, lose a lot more. We have bad news if you like your cars ...

Yellow and orange have been among the best colors for retained value since iSeeCars began tracking depreciation by color. More demand than supply translates to higher value on the used market. Gold, ...