KANSAS CITY, Mo. | Blue jeans are the most popular piece of apparel in America's closets and for more than a century have experienced a mostly steady upward climb. But those who follow fads and ...

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The #TheRealDenim campaign, kicked off with a week-long activation which saw men standing around the Bengaluru cricket stadium wearing their boxer shorts and holding placards that said, ‘Won’t be ...

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. A model wearing the new Nineties-inspired collection from ...

The American denim retailer Lee Jeans has opened its first virtual store. The virtual store allows consumers to visit and shop its European flagship from the comfort of their own home, while also ...

Working from home sparked several changes for most people in the past year, particularly when it comes to attire. As many ditched their “real” clothes for more comfortable sweatpants and leggings, ...