Advertisements can humor you, frighten you, delight you or incense you, but if you want to move someone based on logic and reason, your ad had better contain a rational appeal using facts, data and ...

From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

The art of persuasion has always been fundamental to human society. Throughout history, rhetoric, the craft of persuasive speaking and writing, has been a crucial tool for leaders to shape public ...

If you’re in college, chances are you have written a rhetorical analysis of a piece of writing before. Analyzing the tools authors use to influence their audience is a common assignment in most ...