Overview AI will move from being a support tool to becoming the backbone of marketing strategy, shaping decisions, campaigns, and customer experiences in real t ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. "Marketing services are a billion-dollar industry. In the ...

As the founder of a successful performance marketing company, I pay attention to how things are advertised, and I’ve noticed something really interesting in the way we as a culture talk about ...

From more social media roles to the threat of job cuts, recruiters report a mixed bag for mid-level marketers.

Marketing executives are usually in charge of a company's marketing department, overseeing the work of all marketing directors or managers. Most marketing executives have vice president or senior vice ...

As a small-business owner, you have to admit: Some of the most fun you'll have will revolve around creating a department, job titles and job descriptions within it. At the same time, you have to admit ...