New PR Framework Provides Insights Into Earned Media, Backlink Authority, GA4 Analytics, LLM Visibility Signals, and ...

In many law firms, managers have not accurately calculated the return on investment (ROI) for internet marketing dollars. In some firms, no one even has a clear picture of how much they’ve spent on ...

Digital marketing is a vast business area that encompasses a wide range of channels and strategies designed to increase brand visibility, strengthen a company’s reputation and, ultimately, ...

You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential ...

New interactive tool helps agencies model markup, gross margin, and effective account-management ROI in minutesSeattle, Washington, United ...

With $3.449bn spent by Australian marketers in Q1 of 2022 for digital and ads, it’s become more imperative than ever for marketers to understand how they’re spending their budgets so as to be able to ...

This post was sponsored by Semify. The opinions expressed in this article are the sponsor’s own. Have you ever wondered how beneficial SEO would be for your business, or how much of your budget you ...

Marketers need to ask certain questions to identify those complications and calculate an accurate return on investment. An accurate return on investment for B2B marketing is notoriously difficult to ...

Great news for corporate executives with an eye on marketing performance: The discipline of measuring and managing marketing ROI is rapidly growing and taking hold. For at least the past five years, ...

VANCOUVER, British Columbia--(BUSINESS WIRE)--Marketing decision makers are under increasing pressure to prove marketing ROI, and many are having a difficult time doing it, according to a new report, ...