“I think it’s difficult to convey what the game is,” Oli Clarke Smith, director of Promise Mascot Agency, tells me. “That's the thing that we've noticed and struggled with. We initially talked about ...

A move is afoot in Bloomington, dare we say a stampede, to bring back the humpbacked, shaggy-headed bison as the Indiana University Hoosiers mascot -- a beast that has a decades long, on-again, ...

Regional high school students will officially begin the upcoming school year with a mascot meant to blow the competition out ...

There’s a new Ralphie in Boulder, Colo. The University of Colorado mascot, Ralphie VII, will make her debut on Saturday night with an initial run before Deion Sanders and Colorado face Wyoming. The ...