For the past three decades, readers flicking through the pages of Vogue have been able to see Anna Wintour’s name reign supreme at the top of the glossy magazine’s masthead. It’s due to the fact that ...
As the number one video sharing platform on the planet, YouTube is an excellent place for businesses to run ads. However, one of the challenges that advertisers face is making sure their ads get seen ...
YouTube is changing how it sells its daily takeover ads, called masthead ads, from a fixed, cost-per-day rate to cost-per-impression bidding. YouTube has long been chasing TV ad dollars and says the ...
Earlier this year YouTube tested a huge new ad format for its TV experience called a Masthead. Today, that new ad format is rolling out widely to all users. Announced in a brief post, YouTube says ...
Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing ...
With its new Cost-Per-Hour Masthead, YouTube is giving brands and advertisers the ability to buy its most visible placement during the hour(s) leading up to, during or after priority moments such as a ...
Alphabet Inc’s (NASDAQ: GOOG) (NASDAQ: GOOGL) video streaming service YouTube will not sell full-day masthead advertisements beginning next year, CNBC reported Monday. What Happened: The coveted ...
The sound of sizzling fries floated out from the Masthead’s kitchen as servers picked up plates piled with steaming mozzarella sticks and bacon cheeseburgers for hungry lunchtime customers Saturday.
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