HBO, short for Home Box Office, has been one of the biggest players in premium cable programming for decades. HBO got its start back in 1972 and made a groundbreaking move in 1975, becoming the ...
Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit forehead-slapping derision. The media company tried to preempt mockery of the move ...
Two years ago Warner Bros. Discovery Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company’s broad reach of programming. On ...
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