A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

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Finance experts have broken down how McDonald's marketing tactics subtly push customers to spend more — often without even realizing it. McDonald's made headlines last summer with its $5 Meal Deal — ...

McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...

McDonald’s is facing a lawsuit over its iconic McRib sandwich for allegedly misleading marketing. The fast-food giant has, however, denied the claims, sparking a debate over food labeling and ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US locations open at least a ...