The fast-food giant is getting into the advertising business with plans to use customer data to sell targeted ads.

During an investor day presentation on Wednesday, McDonald’s leadership revealed that it is rolling out McDonald’s Media ...

McDonald’s Corporation (NYSE:MCD) said on September 23 that it will build its own advertising business, selling space on the ...

I’ll take a Big Mac with some Geico insurance, please. McDonald’s customers may see commercials on its drive-thru menu boards ...

In the near future, you might be treated to some advertisements on the big menu board after ordering food at your local McDonald’s drive-thru. Welcome to the future, where every square inch of reality ...

As steaming TV rapidly overtakes American viewing habits, QSR advertising is apparently following suit. A recent report from ad intelligence company AdImpact, revealed that while QSR broadcast ...

In the not-so-distant future, you might find yourself staring at advertisements on the digital menu boards while waiting for your food at the drive-thru of your local fast-food joint. Welcome to a ...