BlackRock, one of the world's leading investment and risk managers, recently published an article called "The metaverse: Investing in the future now," which compared the current state of the metaverse ...

John Harrison, media-entertainment chief at accounting firm EY, shares his advertising market outlook and how "massive inflation" has impacted the industry. By Georg Szalai Global Business Editor ...

Opinions expressed by Entrepreneur contributors are their own. One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the ...

The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and Microsoft are working ...

Web3, the next iteration of the World Wide Web that is coming to replace the current Web2 Internet, is about to change the marketing landscape for good. United with the Metaverse, another grandiose ...

We spent so much time asking if we could brand in VR, we never stopped to ask if we should. Reading time 1 minute For a minute, the Metaverse was very exciting to any big company with a marketing ...

The metaverse, a virtual space for real-time interactions with digital representations of real people and objects, has become a hot topic in today’s tech circles. While still in its infancy, the ...

It’s either the next evolution of the internet or the latest corporate buzzword to get investors excited over some nebulous innovation that may not even come to pass over the next decade. Subscribe to ...

Although SuperAwesome is no longer part of Epic Games, it’s got a game plan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a ...

Just 10% of surveyed marketers believe the metaverse is irrelevant to their industry, a figure that represents continued optimism about the future-facing technology, according to Deloitte’s 2023 ...

How should advertisers approach a wild-child platform like Twitter? David Cohen, CEO of the Interactive Advertising Bureau – who recently spoke with Elon Musk himself on that very topic – weighs in.

With the demise of "Rec Room" and Meta's cutback in "Horizon Worlds," two prominent chapters of VR history are ending. What ...