When you put time and effort into defining the right metrics and planning your measurement strategy, VoC can have a positive impact on your bottom line. The old adage “measure twice, cut once” has ...

Support metrics must now account for memory, learning and accumulated understanding, not just speed or volume.

Explore the meaning of takeout value, how it determines a company's worth during acquisitions, and the key metrics used to estimate it and shareholder return.

Table 1 provides a taxonomy of the most commonly used video quality metrics. On the extreme left is subjective Mean Opinion Score (MOS) computed with actual viewers rating videos on a scale from 1 to ...

Pharma advertising operates in an environment where complexity is the norm. As privacy rules tighten and identity-based targeting erodes, marketers often find themselves relying on fading signals, ...

Through literature review and collaborative design, we propose the Focus, Activity, Statistic, Scale type, and Reference (FASStR) framework to provide a systematic approach to health care operation ...

Last week's Metrics Insider, by ComScore Chief Research Officer Josh Chasin, does an excellent job of laying out one of the major issues facing online advertising: the lack of measurement ...