GREENVILLE, S.C. (March 20, 2015) — Michelin North America Inc. (MNA) is debuting a television ad campaign designed to highlight its Michelin Premier tires. The line — which the tire maker touts as ...
GREENVILLE, S.C. (Feb. 6, 2017) — Group Michelin is shifting its marketing/advertising strategy away from the animated world of the Michelin Man to "real-world scenarios" where Bibendum makes cameo ...
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