Daniel writes guides on how to use the internet, explainers on how modern technology works, and the occasional smartwatch or e-reader review. He especially likes deep diving into niche topics that ...
Short Message Service (SMS) has been around for decades, but it’s no longer just for personal chats. Today, businesses use texting to reach customers directly, promote products and share important ...
Sybase has announced two new mobile services based on SMS messaging, one for phone users to get turn-by-turn directions, another for vendors to insert ads or promotions at the bottom of the message ...
When it comes to mobile marketing, here is a word of caution: It is about using the medium intelligently and not bombarding consumers with so much untargeted SMS advertising that they become ...
In a mobile-first world, SMS is proving to be one of the most essential tools for businesses. From its critical role in communicating with customers globally to providing top security, this series ...
With the industry in an uproar over T-Mobile?s impending SMS rate increases, mobile marketing service providers are accusing the carrier of creating an unlevel playing field and violating anti-trust ...
As more organizations begin to adopt mobile phones, many are looking for new ways to leverage mobile technology to improve the efficiency of marketing and customer-relationship-management ...