The new flavor starts with the original Monster Energy base and adds a sweet strawberry twist. It "packs a powerful punch but ...

Monster Beverage demonstrates the ability to gain market share across nearly all regions, supported by the strong performance of the Ultra line, which posted over 29% growth in the U.S. market.

In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...