We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

In this video, professional angler Cody Huff shares his top three Bass Pro Shops plastics that never leave his boat. These ...

When it comes to gifting the perfect holiday present to the anglers in your life, no one has better instincts than Santa Bass ...

Soft plastic lures are mainstays for catching bass 12 months out of the year, and the angler who doesn’t have a good selection of the best producers in proven colors—and an ample supply of the hot one ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

Stock your tackle bag with these six soft plastic baits to cover all of your bases when targeting largemouth bass. / Justin Hoffman Tackle store shelves are overburdened with every style and shape of ...

An interdisciplinary research team has demonstrated in their new study that harmful phthalates and endocrine disruptors are released from common soft plastic baits. Soft plastic lures are increasingly ...

After walking away from a twenty-year guiding career in Alaska to write full time, I’m getting the chance to return for one more week on the water. This is the first installment of a ten-part series ...

Some friends and I gathered recently and as so often happens at these gatherings, the talk turned to fishing. One friend indicated that he was seriously thinking about trying plastic baits for ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...