It may be a highly viral ad campaign, but if you’re looking at the bottom line, the Old Spice ads aren’t necessarily successful. Advertising news service WARC reports sales of Old Spice’s Red Zone ...

CINCINNATI — Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of ...

Old Spice has always been looked upon as something a man’s father or grandfather would use, but not a brand cool enough for the younger male generation. Old Spice wanted to break through that ...

Click above to watch the latest awesomely manly commercial from Old Spice. If you're a fan of snakes, crocodiles, piranhas, or even white tuxedos, this will be right up your alley. And if all of the ...

Old Spice, the men's fragrance brand owned by Procter & Gamble, is running a two-day, football-themed obstacle course that streams live Sept. 17-18 on YouTube, Twitch and Facebook Live. The Foam Zone ...

You've never seen anything quite like the Old Spice Foam Zone, streaming live on September 17 and 18, and featuring Super Bowl MVP Von Miller. Coming to you from the, "Lost City of Football", this ...

Forbes contributors publish independent expert analyses and insights. This article is more than 10 years old. Procter & Gamble and ad agency Wieden + Kennedy found a clever way to make another big ...

Unless you were living under a rock, you probably saw at least one of the Old Spice commercials starring Isaiah Mustafa that began airing the day after the 2010 Super Bowl. With this campaign, Procter ...

Since launching online just over a month ago, Old Spice’s “Smell like a man, man” commercial has been a viral Internet sensation; the original 30-second ad had logged 4.3 million hits by late last ...

We are seven weeks into the NFL season, thus far, ESPN's revamped Monday Night Football broadcast has been an absolute bust. Between Jason Witten's obvious struggles and Booger McFarland's separation ...