A new survey from the American Advertising Federation (AAF) suggests that advertisers are increasingly confident in the value of online advertising, even as confidence in other media erodes. As a ...

According to a new study by Nielsen//NetRatings, there is early evidence of an online advertising recovery as the number of unique online ads rose during the beginning of 2002. According to the study, ...

It’s like chocolate and peanut butter—you don’t have to pick, and they’re better together! Your offline and online ads can work better if you combine them into a mutually supportive campaign. Invest ...

Researchers from Southern Methodist University and University of Michigan published a new Journal of Marketing study that examines platforms’ A-B testing of online ads and uncovers significant ...

The Korea Advertisers Association signed a memorandum of understanding (MOU) with the Korea Online Newspaper Association on ...

Even opponents of Chrome’s third-party cookie deprecation plan mostly agree that Google intends to follow through this time. Which means that, by this time next year, advertisers will need to have ...

Brett Wilson is CEO of TubeMogul, an online video, advertising and analytics platform company. AdExchanger.com: What problem is TubeMogul solving today? Seems like a couple, potentially. BW: The ...

ALEXANDRIA, Va. (AP) — Federal regulators who say Google holds an illegal monopoly over the technology that matches online advertisers to publishers are vastly underestimating the competition the tech ...

A recent development in online advertising has been the ability of advertisers to have their ads displayed exclusively on (a part of) a web page. We study this phenomenon in the context of both ...

Google has illegally built “monopoly power” with its web advertising business, a federal judge in Virginia has ruled, siding with the Justice Department in a landmark case against the tech giant that ...