Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say "yes" after the ad asks a ...

There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...

The Internet radio service, which once cited user unhappiness in abandoning the use of audio advertising, is now occasionally playing 15-second ads between songs. CNET contributor Don Reisinger is a ...

A fundamental part of the music business, advertising's latest evolution is arriving at Pandora in the form of interactive voice ads, built in partnership with Instreamatic around AI tech and with an ...

With Pandora's launch of car-specific audio ads, free Pandora listeners who use automobile systems to listen to the Web's top radio service will hear fewer ads -- and marketers will have better ...

Why tap on an ad when you can talk to it? Credit: Chesnot/Getty Images We've all been there: You hear an ad while streaming music on Spotify or Pandora and it's just too much effort to look up the ...

Pandora's new Responsive Mobile Display focuses on viewability by automatically adjusting to the size of the phone's screen. Image source: Pandora Media, Inc. With its strong quarterly beat and raise ...

From paidContent.org: As Pandora’s audience begins to mirror that of radio listeners at large, the company will likely run additional audio ads, Pandora CEO Joe Kennedy said at the econSM Conference ...

The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...

Pandora wants you to talk to its ads. The company is expanding on its voice control features today with a beta launch of voice-activated ads, after initially testing the feature last year. Only ...