For food and beverage brands, associating with sports and sporting events is vital to captivating their audience. As PepsiCo announced its worldwide partnership with Formula 1, both the food and ...
Formula 1 and PepsiCo have announced a multi-year agreement that will see PepsiCo become an Official Partner of the sport until 2030. The deal offers huge potential to both the global brands and their ...
Food and beverage brands have rapidly become anchor points between global consumers and the high-ticket motorsport world in recent years. Most recently, this is PepsiCo, whose investment in Formula 1 ...
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