Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

Podcast advertising continued its rapid expansion in Q4 2024, with total ad spend rising 19% year-over-year, according to Magellan AI’s Podcast Advertising Benchmark Report. The study, which analyzed ...

When security and compliance software startup Vanta began advertising on podcasts in late 2019, it was just an experiment—a small add-on to the marketing mix of a company that was less than two years ...

Podcast advertising accelerated in Q2 2025, with overall spend up 28% year-over-year and 17% over Q1, according to Magellan AI’s latest benchmark report. The data, drawn from nearly 95,000 episodes, ...