If you read popular science books about the brain, you might have encountered a new “grand theory” called predictive processing. If you haven’t yet, you will. Over the last two decades, it has gone ...
In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.
Few neuroscientists would dispute that the brain relies on prediction. From houseflies evading swatters to humans catching ...
Science is just starting to understand the benefits of athletes putting their brains in ‘auto pilot’
In a much-publicised 2014 study, two Japanese neuroscience researchers found Brazilian soccer star Neymar used 90% less of his brain capacity – measured by neuron signals – compared to a group of ...
As a Customer Success Manager (CSM) with years under my belt, I know firsthand what it’s like to feel buried in customer data. It’s like standing in front of a firehose, trying to catch every drop ...
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