Pure Michigan Superfan Day invites residents and travelers to share their favorite Michigan moments on social media May 28 ...

TRAVERSE CITY — Leaders from around the state gathered this week for the Governor’s Conference on Tourism, where they discussed how to best support Michigan’s multi-billion dollar industry. They laid ...

The new state budget slashes Michigan’s tourism advertising campaign nearly in half, marking the second cycle in a row that deep cuts have followed a high-spending year while irking tourism groups ...

May has been declared "Pure Michigan Month" as the state's tourism and travel theme hits 20 years since its introduction.

LANSING, MI — The beauty shots of Michigan’s lakes, sand dunes, and bustling downtowns inspired more than 1.5 million vacations last year, according to a new Pure Michigan report. The 2025 report ...

What does a Michigan vacation smell like? According to Pure Michigan, which promotes tourism in the state, the answer is beachy and fresh. They’ve bottled it into a new fragrance. Colin Jackson of ...

Michigan has unveiled a $6.4 million Pure Michigan campaign to boost spring and summer tourism, coinciding with the start of ...

Heightened trade tensions with Canada in particular have led to a drop in Canadian visitors to metro Detroit, Visit Detroit CEO Claude Molinari told me. While spring and summer are typically the most ...

I love this brand partnership just because it’s so innovative and unusual. Coca Cola and Pure Michigan have created a partnership marketing campaign. Images of Michigan’s sparkling waters, white sandy ...

Winning campaign combined business development, talent attraction, and tourism efforts to elevate Michigan as an ideal place to live, work, and play The Sam's Selects campaign ran from April 11 to May ...