Damian Kuzmin wanted an advantage in the trout and salmon tournaments he was fishing on Lake Erie and Lake Ontario. So he began designing, building and refining his own fishing lures. As his finishes ...

Four-time Bassmaster Classic winner Rick Clunn famously said, “If you want to understand the owl, study the mouse that controls him.” He likely meant it figuratively. To understand bass behavior, it ...

There are lots of standard lures that produce big bass – everything from tiny forward-facing sonar minnows to 10-inch worms to deep diving crankbaits – but if you want your double-digit to be truly ...

Largemouth bass are opportunistic feeders. Everything is on the menu for these aggressive fish, from crustaceans to worms to frogs to mice. I even once hand-fed a piece of fried chicken to a bass.

One bass angler is going to be $4,000 richer by sundown tonight, following the Rat-L-Trap Classic being fished on Lake Guntersville. The Bill-Lewis-lures-only competition brings some 200 lipless ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

One of freshwater fishing's most legendary success stories dates way back to the late 1960s, when a middle-aged luremaker named Bill Lewis was struggling to make a living off of his wares. A military ...

If you stop and think about it, a bass lure is only a bass lure if you’re throwing it for bass. Take the same bait off the lake and chuck in the bay and suddenly it’s a redfish lure. Throw your ...

Nothing makes an offshore angler’s blood boil more than a disparaging comment attacking the lures he’s pulling. I got set up like a bowling pin during the Miami International Boat Show this past year ...

Speckled trout lures can be used to catch seatrout as far north as Southern New Jersey and as far south as Northern Mexico. But the sweet spot for these popular gamefish is from the Carolinas, around ...