In real estate, professional identity extends beyond transactions and listings. Subtle, meaningful interactions often shape how a REALTOR is perceived. Client appreciation events are one such ...

When most people hear the word leadership, they picture brokers, managers or association executives. But here’s the truth: every real estate agent is a leader. You’re leading your business, your ...

In the real estate industry, where transactions often involve significant financial and emotional stakes, the relationship between an agent and their clients is paramount. Successful real estate ...

I was recently asked for tips or recommendations for ensuring good communication between a client and a Realtor. Number one: Determine from your first meeting or conversation what form of ...

What role do you play with your clients? Yes, you’re their benefits advisor, but are you also their “trusted advisor?” That, after all, is the pinnacle of business relationships. Think about your ...

Paul Cowan is a psychotherapist and relationship specialist who led advertising agencies. He co-founded the Client Relationship Consultancy and the Customer Relationship Consultancy. In his new book, ...

How can I prompt clients to refer me to others? How can I prevent lost returns or market volatility from affecting my client relationships? How can I convince my client to follow my advice? Although ...