Google Ads adds ROAS-based tool for valuing new customers

Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.

Google's Emotional Super Bowl Ad Makes Gemini Feel Like Part of the Family

The post Google's Emotional Super Bowl Ad Makes Gemini Feel Like Part of the Family appeared first on Android Headlines.

Google’s Ads Chief Details UCP Expansion, New AI Mode Ads

Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and ...
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Neffsville native Taylor Kinney stars in new Google Christmas ad with Donna Kelce, Nikki Bella

Neffsville native actor Taylor Kinney starred in a new Google ad for the holidays. The ad — which also features Donna Kelce (mom of football players Travis and Jason Kelce) and Nikki Garcia (known in ...

Your Google ads playbook won’t work for ChatGPT ads. Here’s what will.

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing approach than Google Ads.

Google Ads no longer runs on keywords. It runs on intent.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Google Search Hits $63B, Details AI Mode Ad Tests

Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional ...

EU Launches Antitrust Probe Into Google Ads Business Practices

The post EU Launches Antitrust Probe Into Google Ads Business Practices appeared first on Android Headlines.