Opinions expressed by Entrepreneur contributors are their own. Before McDonald’s introduces a new sandwich, before Clinique launches a new perfume, and before Fisher Price offers a new toy, all these ...

Randall Prather doesn’t blame people who might question the purpose of research. “I read about some studies and cringe,” he said. But he knows not to judge too quickly. Sometimes it takes decades ...

Jerry Cao is a content strategist at UXPin — the wireframing and prototyping app — where he develops in-app and online content for the wireframing and prototyping platform. He recently co-authored The ...