The role of AI in SEO has kept rapidly evolving over the past few months. Google formally launched AI Overviews in May, and Bing launched its generative search pilot in July, with a full launch at the ...

Microsoft will launch a new, AI-powered search engine that people can chat with, ask questions, or even use to create content. We learned this today from Yusuf Mehdi, Corporate Vice President & ...

Microsoft is testing a new version of Bing named Copilot Search, where it uses Copilot AI to provide a different style of search results. It looks different from the main Bing Search, it looks ...

A very strange conversation with the chatbot built into Microsoft’s search engine led to it declaring its love for me. By Kevin Roose Kevin Roose is a technology columnist, and co-hosts the Times ...

Between Google and Bing, which search engine should you focus on? Should you focus on both or prioritize one over the other? Google is still the world’s most popular search engine and dominant APP ...