Selective perception describes the phenomenon of only seeing what we want to see. This bias is most glaring when a large group of people see the same events – like a television show. Have you ever ...

With so much of the world glued to World Cup soccer action for the next few weeks, often conversations turn to “the game." Although we are all watching the same games, people’s perceptions, ...

Forbes contributors publish independent expert analyses and insights. We share our expertise on leadership, business skills and more. In 2020, I wrote an article about the influence of cognitive ...

The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal ...