Dangers, real or imagined, lurk around every corner in home security provider SimpliSafe’s first-ever Super Bowl ad, which portrays a culture of paranoia fueled by scare-mongering news, social media ...

Home security provider SimpliSafe is turning the garden-variety suburban paranoia familiar to anyone who’s ever browsed a neighborhood internet forum into the stuff of nightmares in a thriller-style ...

Are you a print subscriber? Activate your account. 8 min 36 sec ago By Ad Age Staff - 18 min 35 sec ago By Ad Age and Creativity Staff - 54 min 12 sec ago By Tim Nudd - 1 hour 54 min ago 2 hours 24 ...

SimpliSafe is seeking to maximize its brand awareness by purchasing its first Super Bowl spot, marking the first time a home-security brand will advertise during the big game. While the spot itself is ...