Black Friday might be good for your wallet, but Small Business Saturday may bring you more joy. This national day of support for local businesses was introduced in 2010 by American Express to help mom ...

Black Friday and Cyber Monday are known as the busiest shopping days of the year, and between those two days is Small Business Saturday. American Express said that last year consumers spent an ...

Small business Saturday has quickly gained popularity in the United States as a measured response to concerns about the over-the-top commercialism of Black Friday. Since its founding by American ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. November 29, 2025, is Small Business Saturday. This ...