Sony files a patent for a new AI feature that could detect when players are on loading screens and show advertisements during ...

Sony could bring advertisements to online games, using load screens and match transitions as a way to deliver promotional ...

Derek's love of games came at an early age when his parents first brought home the Nintendo Entertainment System. From then on, countless nights were spent hunting ducks, stomping turtles, exploring ...

Sony has patented a new feature that aims to fill the time during loading screens with videos, clips, and even ads.