How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...
Laura Youngson didn't expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro ...
Sara Gotfredson founded the partnership agency Trailblazing Sports Group in 2022 to help connect sports media properties, ...
Women’s college basketball wasn’t always the behemoth with storied programs like UConn, Tennessee and South Carolina ...
Athlos, a women's only track and field series, is set to light up Times Square with a unique long jump competition. The event ...
The five-year deal will see BBC Sport deliver coverage of up to seven live matches each season across TV and BBC iPlayer ...
"I love that it makes sports approachable for people who may have felt left out of the conversation before," the influencer ...
With the football edition of Kansas-Missouri in the rearview mirror, next up is another sport in which meetings between the two schools have been few and far between. The KU and MU women’s basketball ...
The only way is up for English women's rugby after a world-record crowd at Twickenham witnessed them dismantle Canada ...
Jen Barnes first opened a location in Ballard in 2022 after not seeing an establishment that showcased both genders equally. She said the second location stemmed from demand. “We’ve proven that ...
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