TikTok's new viral beauty tip actually makes perfect scents. Influencer Emelia O'Toole, who goes by the name @professorperfume and shares her beauty expertise on the video app, provided a mind-blowing ...

So you've invested in a new bottle of fragrance that, let's be honest, wasn't cheap and you'd like to preserve it as long as possible. Unfortunately, perfumes don't come with instructions or care ...

TikToker Emelia O'Toole, also known as "Professor Perfume," reveals the best way to store perfume to make it last longer. professorperfume/TikTok TikToker Emelia O’Toole, also known as “Professor ...

THERE’S no better confidence boost than getting complimented on your lingering fragrance. But with the heat of summer in full swing, keeping your signature scent intact can be a real challenge. Beauty ...

There’s no better feeling than smelling good, especially in hot weather. When you manage to find the perfect scent, you’ll do anything to ensure it stands the test of time. After all, no one wants to ...

TikTok is saturated with shelfie videos that show off enviable perfume collections and tips on how to make your fragrance stretch longer, and work harder, for you. But now, the app has sparked a new ...

It has a shelf life. Perfumes typically expire after one to three years due to changes in ingredients and exposure to air. Store perfumes in cool, dark places to maintain their scent quality and ...

Fragrances can be a pricey cosmetic item to add to your daily grooming routine. So it can be frustrating when you need to refresh your perfume throughout the day to make the scent last longer. All ...

One attribute of great perfumes is their ability to last longer. The longer a perfume lasts, the more expensive it is. Even if the perfume bottle is beautiful, don't place the glass bottle on your ...

But now, the app has sparked a new conversation about where to store your perfumes so they don't go bad and live only half the life they were intended to. While we all know you shouldn't keep your ...