This process is based on Gap Analysis. Supposedly, the competitor who manages to execute it better and more wisely (and also carries out the strategy with consistence and persistence)—will be the one ...

The current pharmaceutical landscape demands a change in mindset. Success requires balancing speed, cost and quality while ...

Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...

One of the most underutilized tools today for developing hearing healthcare strategy is the consumer-patient journey. Mapping the journey, with its hidden barriers and accelerants to care, helps ...

Marketing strategies give your small business a direction toward effective promotion. Marketing strategies differ from one business to the next and should be customized to suit the needs of the ...

Does everybody see themselves as the chief strategy officer in your company? This fourth article in my series explains that empowerment and accountability don't mean a free-for-all in a people-first ...

The city of Columbia is starting the preliminary process toward getting consultant requests for proposals for a new strategic plan.