Both Skyrizi and its cousin Rinvoq have landed in the annual top three, in varying positions, since 2022. That was once again the case in 2025, when Skyrizi retained its place at the top and Rinvoq ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Researchers at Dartmouth College examined a database of television advertisements broadcast between March 2012 and February 2013 on 139 network and cable channels and found that more than 608 hours of ...

This ushered in a heyday for advertisers who sponsored TV content and could show single ads to millions of viewers.  As a ...

Marketing has evolved quite a bit over the past few decades. Hardly anyone opens magazines or newspapers anymore; today, it’s ...

Throughout 2025, AbbVie’s Skyrizi and Johnson & Johnson’s Tremfya were mainstays at the top of the monthly TV drug ad ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...

It’s well known that, more than ever, consumers of video content are turning to digital and streaming platforms and watching it on screens of all sizes. It turns out it is now a global phenomenon — ...

More streaming platforms with advertising inventory -- including FAST channels -- continue to fuel an overall rise in total TV ad-supported share. This fall, streaming platforms -- with growing NFL ...

Gambling ads are slowly becoming part and parcel of a casual TV watching experience. Commercials are now full of inviting casino ads promising easy wins. The gambling industry continues to develop ...

SAN FRANCISCO—Despite ongoing worries about the strength of the economy, a new report on U.S. advertising in the first half of 2025 by Samba TV indicates that large TV advertisers were continuing to ...

Smart TVs can feel like a dumb choice if you’re looking for privacy, reliability, and simplicity. Today’s TVs and streaming sticks are usually loaded up with advertisements and user tracking, making ...